The automotive world is changing before our eyes. Electric vehicles are on dealer lots, ride-sharing apps are dominating urban transport and autonomous driving is getting closer. Against this backdrop GE Vernova recently published The Future of the Automotive Industry. We […]
The Road Ahead: GE Vernova’s Automotive Industry Forecast Under the Microscope Read More »
Is This Thought Leadership Effective? As autonomous vehicles capture the attention of technologists, consumers and policymakers alike, staying up to date is key. But do content pieces on this topic rise to the level of true thought leadership? Here we
A Deep Dive into GreenCars’ Autonomous Driving Update Read More »
A Mobility Industry Thought Leadership Piece This case study evaluates McKinsey’s article, “Beyond the start-up phase: Recipes for growth at mobility companies,” as a thought leadership asset. The analysis focuses on four key dimensions: authority positioning, strategic relevance, content structure
Case Study: Assessing McKinsey’s “Beyond the Start-Up Phase” Read More »
