The automotive world is changing before our eyes. Electric vehicles are on dealer lots, ride-sharing apps are dominating urban transport and autonomous driving is getting closer. Against this backdrop GE Vernova recently published The Future of the Automotive Industry.
We dove into their February 2025 publication to assess it’s effectiveness as thought leadership content.
Authority Positioning
GE Vernova, as a leader in industrial innovation, brings substantial credibility to the discussion on the automotive industry’s future. The article reflects the company’s deep understanding of technological and market dynamics, reinforcing its authority in the sector.
Strategic Relevance
The article effectively highlights the industry’s shift towards a comprehensive mobility ecosystem, encompassing new technologies and business models such as ride-sharing and shared ownership. This perspective aligns with current industry trends and provides valuable insights into the sector’s trajectory.
Structure & Clarity
The content is logically structured, presenting a coherent narrative on the industry’s transformation. However, the addition of subheadings could enhance navigation and allow readers to identify key sections more easily.
Actionability
While the article offers a thorough analysis of industry trends, it stops short of providing actionable strategies for stakeholders. Incorporating specific recommendations or best practices would enhance its practical value.
Engagement Potential
The article is informative and thought-provoking. Integrating interactive elements, such as infographics or links to related content, along with real-world case studies, could further engage readers and illustrate concepts more vividly.
| Dimension | Rating | Commentary |
|---|---|---|
| Authority Positioning | High | Leverages industrial expertise and sector insight to build credibility and trust. |
| Strategic Relevance | High | Tackles pivotal shifts toward mobility ecosystems, aligning with current industry pain points. |
| Structure & Clarity | Moderate | Logically presented but lacks subheadings or frameworks to enhance clarity and skim-ability. |
| Actionability | Moderate | Offers high-level insights without specific guidance or tools for implementation. |
| Engagement Potential | Moderate | Informative but lacks narrative elements or visuals to deepen emotional or cognitive engagement. |
Room for Improvement
Unfortunately the article doesn’t do itself any favours in terms of structure. I found myself scrolling back and forwards to re-orient myself. A few well placed subheadings would have made it easier to navigate without losing the complexity of the analysis.
More disappointingly they don’t tell the reader what to do with all this information. After building a good case for industry change they leave the stakeholder wondering “so what now?” Some recommendations for different industry players – manufacturers, suppliers, startups – would have turned this into essential reading.
Engaging the Reader
While intellectually stimulating the article misses opportunities to really hook the reader. Where are the real world examples that bring these concepts to life? What about visualizations of the data or interactive elements that invite deeper dive? These would have turned the reading experience from passive consumption to active engagement.
The Verdict
GE Vernova’s article offers a comprehensive overview of the automotive industry’s evolution into a broader mobility paradigm. Its authoritative voice and strategic insights make it a valuable read for industry professionals. Enhancements in structure, actionable content, and engagement features could further elevate its impact.
GE Vernova
As the automotive industry continues to evolve, thought leadership pieces like GE Vernova’s play a crucial role in shaping understanding and guiding stakeholders. By refining aspects such as actionability and engagement, such articles can significantly influence the industry’s direction and preparedness for future challenges.