Blog
Proof of thinking. Practical moves. Published when there is something worth your time. For named methodologies and deep-dive references, see Guides.
July 14, 2026
AI is helping companies produce content faster, but speed alone does not build authority. BCG’s latest AI at Work research shows that strategy, workflow redesign, human expertise, and stronger measurement are what turn AI adoption into meaningful business value.
June 23, 2026
B2B buyers are doing more of their own research before they ever contact sales. They are using search, AI tools, peer conversations, and public content to decide which companies are worth paying attention to. If your best thinking is hidden behind forms or buried in sales conversations, strong buyers may move on before you ever know they were interested.
May 26, 2026
Many companies have deep expertise and still fail to build market authority because they communicate capability rather than a clear answer to a buyer's urgent problem. Expertise becomes authority when it helps buyers understand a decision more clearly, reduce risk, and align the stakeholders needed to move forward.
May 21, 2026
B2B podcasts are becoming a serious thought leadership channel for companies that need to build trust, explain complex ideas, and influence buying groups over time. This article explores how podcasts help brands turn executive expertise, customer insight, and market perspective into a repeatable authority-building system.
April 26, 2026
Boards have long understood that weak financial oversight invites negative enterprise consequences. The discipline around financial reporting, controls, audit, and escalation exists for a reason. It protects continuity, credibility, and value. Technology risk now requires the same level of discipline.
April 16, 2026
LinkedIn has moved beyond the secondary repository for your content. It is more than just another distribution channel. Something more important is happening, and if you lead communications or sit in the C-suite of a company that depends on being trusted before it's hired, you should pay close attention to it.
Insurance Industry
March 29, 2026
As digital transformation changes the industry, along with new regulations and emerging risks, insurance providers need to position themselves as experts. Companies and leaders who share valuable insights gain trust, competitive edge, and influence important industry conversations.
Strategy
January 16, 2026
Artificial Intelligence (AI) is no longer on the horizon, it’s at our doorstep. And while its potential to transform industries is huge, so too are the responsibilities that come with bringing it into our organizations. As leaders we have a choice: not simply if we use AI but how we use itresponsibly, ethically and effectively.
Strategy
November 4, 2025
By integrating comprehensive measurement strategies, organizations can refine their thought leadership efforts, ensuring they remain a high-impact, results-driven initiative that strengthens industry authority and business growth.
Thought leadership insights and trends to help you stay ahead of what is changing. Sent when there is something worth your time.