Insights

Frameworks and ideas for building credible thought leadership

Proof of thinking. Practical moves. Published when there is something worth your time.

Responsible AI Leadership in the Age of Acceleration

Strategy

Responsible AI Leadership in the Age of Acceleration

Artificial Intelligence (AI) is no longer on the horizon, it’s at our doorstep. And while its potential to transform industries is huge, so too are the responsibilities that come with bringing it into our organizations. As leaders we have a choice: not simply if we use AI but how we use itresponsibly, ethically and effectively.

Thought Leadership in the Insurance Industry

Insurance Industry

Thought Leadership in the Insurance Industry

March 29, 2026

As digital transformation changes the industry, along with new regulations and emerging risks, insurance providers need to position themselves as experts. Companies and leaders who share valuable insights gain trust, competitive edge, and influence important industry conversations.

Strategy

A Blueprint for Strategic Thought Leadership

November 4, 2025

By integrating comprehensive measurement strategies, organizations can refine their thought leadership efforts, ensuring they remain a high-impact, results-driven initiative that strengthens industry authority and business growth.

Case Study

Evaluating Thought Leadership Content: Lessons from OpenAI’s AGI Article

August 19, 2025

The OpenAI article outlines shared oversight, long-term safety planning, and cross-border collaboration. It isn’t product promotion. It’s an attempt to shape how society prepares for one of the most consequential technologies of our time.

Is HBR’s GenAI Framework Strong Thought Leadership or Just Smart Packaging?

Case Study

Is HBR’s GenAI Framework Strong Thought Leadership or Just Smart Packaging?

July 23, 2025

This HBR article exemplifies strong thought leadership with original frameworks, a clear point of view, and actionable insights; all backed by credible research. Minor improvements in storytelling and a more neutral tone around affiliated publications could raise its impact even further.

AI

The Impact of AI on Thought Leadership

July 21, 2025

If you want to stand out, you must lead with your deepest expertise from the start. Your “top of funnel” content should now be what used to be reserved for paying clients or internal training... high-quality, experience-based insights, minus the implementation steps.

Strategy

The Future of Thought Leadership as a Business Strategy

June 9, 2025

As industries grow more complex, thought leadership plays a more significant role as a strategic business function. Organizations need to move beyond content creation to stay competitive and actively shape industry conversations, making it a core business asset.

Simplifying Your Thought Leadership Efforts

Strategy

Simplifying Your Thought Leadership Efforts

June 9, 2025

Early in my career, I found myself overcomplicating even the simplest decisions. I recall preparing for an important presentation where I spent days crafting an intricate slide deck, filled with complex charts, extensive data points, and exhaustive analysis. But the presentation should have been much simpler.

First Principles Thinking

Strategy

First Principles Thinking

May 9, 2025

First Principles Thinking works as a mental model that breaks down problems or concepts to their most basic, undeniable truths. Thought leaders who use this approach ignore conventional wisdom and standard practices.

Signal Over Noise: The Thought Leadership Brief

Thought leadership insights and trends to help you stay ahead of what is changing. Sent when there is something worth your time.